Trust over Tools: How to Stop Misinterpreting Consumer Desires

What then does the next generation of banking truly mean to unique markets and do their approaches effectively leverage channels that their customers need or even want? While the coronavirus has accelerated financial institutions’ (FIs) plans for digitisation, trust remains a fundamental element in a consumer’s decision to switch or stick with their bank. Firms must therefore consider how such a pivot toward rapid digitisation may impact that level of trust...
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