Social Media for Insurance Agents in the COVID-19 Age

Insurance sales have traditionally happened in person. A January 2020 survey of life insurance agents found that 90% of sales conversations and 70% of ongoing customer conversations happened face to face. However, COVID-19 has changed things: A follow-up survey in May reported less than 5% of agents were talking to customers in person. In a world where face-to-face interaction is fundamentally changed, social media is the next best channel for connecting directly...
Read more...

;