Raising Capital: Negotiating with Potential Investors0

All businesses require capital (cash) to fund their activities. But not all capital is created equal. Should a startup raise equity or debt? Who are the providers of equity and debt? What are the pros and cons of raising equity from friends and family, an angel group or venture capital firm? What are the pros and cons of taking a loan from a traditional bank or private capital provider? How does a startup prepare and position itself to raise capital?
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