• Boris Bialek

Today, with competition high for customers’ signatures, the best rates alone are not the only thing being considered. Customers expect the “right here, right now” experience, and if they are unable to get this from one company, they will look for another. True differentiation is achieved through personalized engagements. These are created by utilizing the knowledge you have about the potential/current customer and putting this to use to tailor engagements to each individual.
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