Accelerating innovation and speed-to-market with APIs and the financial ecosystem
Using APIs has empowered Big Tech firms such as Amazon and newer, smaller entrants like Uber to enter the financial services ecosystem, stimulate collaboration and innovation, and engage customers with data-driven, personalized products and services.
At the same time, open APIs have enabled banks to realize multiple competitive advantages, including the ability to build enhanced offerings, improve customer engagement and loyalty, and create new digital revenue channels. They have also opened.
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