• Mike Preston

Pet insurance in the UK is at a tipping point. Market penetration remains relatively low, and there is a struggle to attract and retain customers that are deterred by pay-outs not always meeting the cost of higher vet bills, unwanted hikes in premiums, and unappealing options for pets with pre-existing conditions. Against this backdrop, new technologies and distribution models, along with regulatory developments and a continued dialogue between the FCA and insurance distributors, are paving the
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