• dacadoo
• 06 Apr, 2021

The current issue with most Asian operators is that they are far too focused on mortality and morbidity, narrowing their transactional view to only traditional risk charts rather than looking at the customer in front of them and getting to truly know their needs and expectations, building a relational insurance process. Customer centricity is here to stay, and Asian insurers must learn how to pivot their mindset towards offering a more comprehensive value proposition that includes preventive
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