Private equity giant Carlyle Group values Beautycounter at $1 billion in bet on ‘clean’ cosmetics
Headquartered in Santa Monica, California, the company launched as a direct-to-consumer business in 2013, selling through its own website and web of consultants, of which it has more than 65,000 today. Many of these consultants are better thought of as influencers who tout Beautycounter’s merchandise to their social media followers and can receive up to 35% commission on their retail volumes if successful
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