JPMorgan wants to appeal to younger investors with new ad campaign

JPMorgan’s wealth management unit is launching a major ad campaign as it tries to endear itself to younger investors. It’s the first multichannel ad campaign from the group since the company folded up certain wealth management operations into a unit back in December 2019. That unit includes its branch- and office-based financial advisors, remote advice, and its self-directed investing and automated investing offerings.
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