• Cognizant
• 15 May, 2019

The shift in consumer expectations challenges banks to reinvent the banking customer experience. We see three pervasive dynamics: 1) The rise of millennials — younger consumers favour accessibility, hyper-personalized offerings, convenience and speed. 2) The rise of Fintech and Big Tech — these address the evolving demands of digital natives by applying the latest technologies including AI, innovative approaches and leveraging data from multiple non-traditional banking sources.
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