• infosys Limited
• 03 Jun, 2019

Banking as an industry is built by us, driven by us and exists to serve the humans. Hence, the understanding of banking has to start by understanding human needs and behavior. Psychology is the science of the human mind and behavior including feelings, emotions and thoughts. Like every business across the globe, study of psychology has huge importance in banking business as well. In this paper, we aim to explore the human side of banking and evolve this to actionable strategies so to leverage..
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