• Bruce Werner
• 25 Jan, 2021

The most important issue is personal fit and chemistry. You are going to spend a lot of time with these people, and often have intense discussions, so you need to be comfortable talking to them about tough issues. In business school, I was told about the “Airplane Test”: If you don’t want to fly from Boston to San Francisco sitting next to this person, why would you hire them to sell your business?
Read more...