Is Apple’s New Credit Card The Next Big Thing in Banking?

For years, banks have been warned that that the fintechs will relegate banks to handling infrastructure. It hasn’t happened. As David Murphy, SVP EMEA & APAC Banking Lead, Publicis Sapient argues, fintechs are small, so they feel “like ankle biters.” Sure, they put pressure on pricing but most haven’t been big enough to steal market share.
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