Balancing the risk-return equation
Forecasts and plans are often created by aggregating ‘best guesses’ from across the enterprise without focusing much attention on the risks that could have a major impact on actual performance. Sure, everyone builds a safety buffer into their estimates. Also, many companies conduct a sensitivity analysis to see how variations in single factors, such as average selling price or foreign exchange rates, will affect their forecasts and plans. However, these limited approaches to risk are not nearly
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