• Andrew Beatty
• 25 Mar, 2021

Banking is a highly competitive industry, with firms battling for market share, wallet share, and geographic reach (or niche markets, as the case may be). Traditionally, banks manufactured and distributed branded products exclusively through their own networks. And historically, despite the number of financial institutions from which to choose, retail bank customers often relied on a single bank for most of their financial needs – primarily because shopping around tended to be a hassle.
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