How banks can address rising skepticism in 2021

One of the most striking results from our recent Accenture Global Banking Consumer Study 2020 is the prevalence of banking Skeptics around the globe. Skeptics are one of the four persona groups identified in the study, which is built on input from 47,000 consumers from all over the world. Skeptics are the largest persona group, making up 38 percent of all banking customers globally.
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