• S.W.I.F.T

Our recommendation: Banks should actively expand their mobile banking offering, which today is often still underdeveloped particularly toward corporates. A unique value proposition can turn mobile banking into a cost saving (instead of contacting a call centre) and revenue generating channel (increase loyalty, target marketing to cross-sell core banking services). This means banks should invest more in resources: a survey of 150 banks across Europe indicates that 70% are planning to add more fun
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