Engagement Banking: Orchestrating the Customer Experience
The banking industry has long been restricted by both legacy systems and outdated approaches. These strategies no longer match the evolving needs of today’s customers and members, and while institutions are coming to recognize this, their attempts to address it haven’t always been effective. In a siloed fashion, many rely on their technology departments to simply make changes to legacy systems in order to respond to market changes. But it’s too little and much too late
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