• Alan McIntyre
• 20 Apr, 2021

While digital banking advocates were no doubt excited to see the surge in demand during the pandemic, Alex and Kieran both feel strongly that banking leaders must keep in mind that a good chunk of the consumers who moved to digital did not do so by choice. They point to our research findings in Australia, where 27 percent of the market is made up of the digitally-wary segment we call Traditionalists, compared with 16 percent globally.
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