• Tata Consultancy Services Limited

Mixed reality refers to a next-generation digital experience that combines augmented reality (AR) and virtual reality (VR). It blends together the physical and virtual worlds by overlaying smart 3D digital objects – holograms – in the physical world, allowing people to interact with them through a unified headgear. At a nascent stage currently, this technology will radically change customer behavior, perhaps more swiftly than the smartphone. With the internet of things (IoT) making rapid changes
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