• Neeraj Gupta

A very interesting facet of the society we live in today is that when businesses begin to take a dip in their profitability, they either go under or rise to the occasion and think of innovative ways of overcoming challenges. That is precisely the context for Relationship Based Pricing, Relationship Based Profitability and Relationship Based Billing. In this paper, we will focus on how banks are commoditizing the notion of relationship and the technologies they are using to achieve the same.
Read more...